Quantitative Research
Quantitative research involves the use of statistics and math to investigate a particular social element. Because computers and technology play such an important role in society, they are also critically important part of this type of market research. The purpose of quantitative research is to be able to create mathematical models for a given element. It can be used to prove or to discredit theories or hypothesis that has been put on the table.
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Focus Group
A focus group is an important element of many qualitative market research programs. It involves that small group of people being exposed to a given product or service. Then they are encouraged to share information about what they think about it. Here the market research client wants to know about the taste, the visual effects, the overall opinion, packaging, marketing, and if their target population would buy it or not.
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Qualitative Research
Qualitative research is a type of measurement that is used in science, marketing, and many other disciplines. This type of market research is very important because it takes into consideration various forms of human behaviors and analyzes them. It also explores why people take part in certain behaviors as well. It goes well beyond the facts such as who, what, where, and when. The study of the group is very detailed and often small groups are used.
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